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I have so many questions and there’s only one way to answer them ➡️📺 Obsessed with this marketing tactic that apparently started decades ago—Cloverfield was an early internet example and Kevin James and Joe Keery have each manned character-based Instagram accounts to promote their movies more recently. This strategy is picking up major steam *now* though because we’re living at a time when social media account size has no say in distribution. The algorithm rewards engagement over following, so
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This is one of those pivotal moments…are you hopping on or not? Also tell me your questions around founder forward marketing below 👀 HUGE shoutout to @Alix Earle @reale actives @rhode skin @Hailey Bieber @Laney @Saie @Chamberlain Coffee Shop @Jones Road @Bobbi Brown @Odd Muse London @Aimee Smale for being such fantastic examples of founder forward marketing. If you want to see this strategy in action - go watch their content! #femalefounder #marketingandsales #marketingpodcast #businessownertik
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All names and accounts mentioned in this video are used only as part of a public case study and strategic analysis, with full respect to everyone mentioned. This is not a comparison between creators. It is an example of how strategic thinking and the right use of social media features can take influencer marketing decisions to a completely different level. From one simple Instagram feature, we were able to identify: • Market positioning • Audience overlap • Shared communities • Competitor mappin
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