Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers ...

Get your jokes and your engines ready, because Max is once again HBO Max. The streaming service that's home to HBO content, Warner Bros. movies, all 10 seasons of "Friends" and a smattering of reality ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." By James Hibberd Writer-at-Large Originally, the service ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max. It’s HBO ...

With VGTRAINER, users can train deep-learning models for segmentation in-house — without the need for AI or programming expertise. Image courtesy of Hexagon. In this Special Issue, Digital Engineering ...

If you've been looking for a good time to join — or return to — the Max streaming service, today's Cyber Monday deal is your perfect opportunity. Max is offering new and returning subscribers six ...

Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a ...

The National Transportation Safety Board is issuing “urgent safety recommendations” for some Boeing 737s—including the embattled 737 MAX line— warning that critical flight controls could jam. The ...

The streaming bundles just keep bundling. But now there’s a brand new kind of bundle coming to us. This time, a linear/traditional TV platform is bundling with a streamer. Yes, in the newest deal ...