Christmas shelves are filling up, and two advent calendars are now competing for shoppers’ attention. Meghan Markle has unveiled her first festive range under the As Ever label, and insiders say the ...

Warner Bros. film chiefs Mike De Luca and Pam Abdy are out, but for now, the DC bosses are staying put amid David Ellison's ...

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...

I often hear the phrase 'creating a brand'. Creating a brand concept Creating a logo Defining mission, vision, and values Articulating the brand's worldview Of course, all of these are ...

CEO Matteo Sgarbossa and CMO Bruna Scognamiglio have spent the last two years redefining Balmain across product, retail, and ...

Difficult times can pressure businesses into bold reinventions, and Pantry by Marble is a prime example. media update looks at how the Marble Hospitality Group used publicity to turn a petrol station ...

Public relations gets treated like a synonym for press coverage. That is too narrow. In practice, brands use PR to launch ...

Baldonki, one of Nigeria’s leading brand strategy and creative agencies, has said that businesses may be losing valuable market visibility by playing it too safe with their branding.The agency, which ...

Jefferies analyst Jonathan Matuszewski says the Hoka brand could become a $100 million plus brand for Academy Sports + ...

These companies in the agriculture industry are leaning into new AI applications to run their businesses better.

A fur collar, a cropped leather jacket and a winter parka offer very different ways to dress. At Firelady Fur, they belong to ...

Brazilian football content creator Luva de Pedreiro joins SPRIBE’s Aviator brand ambassador roster. Learn more about him, ...