There’s never been more high-profile women in the world of sports, both on the court and behind the scenes, making the kind of deals previously unheard of for female athletes. Whether it’s building a ...

Portland boasts strong women's sports culture and new shared facilities, but market size and missing sports leagues complicate its claim as the nation's epicenter.

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...

Clockwise from left: Lottie Woad, Mikaela Shiffrin, Paige Bueckers, A'ja Wilson, Chloe Kelly and Lois Boisson Design: Dan Goldfarb; Photos: Mauro Ujetto, James Gill, Kate McShane, Adam Hagy, Thien-An ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Women’s sports are experiencing a historic moment. From record-breaking attendance and ...

Women’s entry into organised sports has involved impressive acts of rebellion. Take the first European women’s football championship in 1957. The four-team tournament took place in West Germany ...

Everywhere a sport is being played or a fan is looking for a connection to their favorite team or athlete, women are making it possible. From the University of Connecticut women’s basketball team ...

When Olympian Tess Howard put on her new uniform for Great Britain’s women’s field hockey team in 2021, she felt something she hadn’t expected at the height of her athletic career: embarrassment. The ...

Sydney Sweeney has fronted a new advert centred around sports Patrick T. Fallon/AFP via Getty Images The sports gambling advert featuring actress Sydney Sweeney was never about women’s sport. It is an ...

What transphobes put Imane Khelif through shows us how dangerous transphobia can be to all women—trans, cis, intersex and nonbinary alike. Imane Khelif of Team Algeria poses for a portrait with her ...