Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

Pew Research Center’s experts provide analysis of trends shaping the world grounded in the Center’s rigorous empirical research. Because the Center is strictly neutral, its experts do not make policy ...

Black Book's approach is designed as a practical countermeasure. By maintaining year--round validity, applying audit-supported validation, and refining KPI definitions and weightings on a defined ...

As e-commerce and mobile technologies continue to expand, businesses across industries are looking for professionals who are experts at creating intuitive, engaging and customer-centered digital ...

Research & Evaluation Methodology (REM) is a community for intellectually curious, and academically motivated students who want to learn about quantitative research methods for analyzing research ...

The user research team employed a number of methods across several studies: focus groups (by class level), one-on-one interviews, a survey, a 12-week diary study, "guerilla" usability studies (quick ...