These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Daren Ng shares strategic insights on the evolving foundations of modern search engine optimization, reflecting how digital visibility is increasingly shaped by structure, accuracy, and long-term ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds. A majority of marketing leaders are diversifying and ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Each day, marketing leaders everywhere face a similar problem. Website traffic is dropping, the C-Suite wants answers, and teams are siloed and scrambling. Google Search is now a complex, AI-infused ...

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...

Search engine marketing (SEM) is still a key element for increasing visibility and engagement in a digital environment that's becoming more and more competitive. For this reason, I cannot overstate ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI is going to replace Google.” “SEO is dead.” “It’s time to completely ...

Google, the near-90% market share owner of finding things on the internet, will have to spill the search beans as part of a federal judge’s historic ruling in a 5-year-old antitrust case against the ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...