Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Highlight customer value. Year-in-review campaigns show customers how their engagement adds value and strengthens their loyalty and brand connection. Tailor for all. Customize campaigns to engage new, ...

This year, we’re looking back at the marketing campaigns that really hit the mark in 2025. It wasn’t just about shouting the ...

Marketing campaigns play a critical role in defining a brand's image and driving business growth. A successful campaign can boost sales, attract new customers, and enhance a company's reputation.

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...