Have you ever been faced with a big project and struggled to get it done? If you’re human, you probably have. Take New Year’s resolutions, for example. Many of us make them, but very few of us will ...

Both the donation number and amount are influenced by emotional and contextual cues derived from the disease relief projects on a fundraising website. Images and textual data from 1,763 projects were ...

With the majority of non-retired Americans expressing doubt about their retirement readiness, employers have a unique opportunity — and responsibility — to address these challenges. For many workers, ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...

Psychology: Since psychology uses the scientific method to methodically examine the observable behaviors and responses of both humans and animals, it is essentially recognized as the study of behavior ...