If a consumer has only one provider for a need, he doesn’t shop around, but with 10 options to pick from, he sure does. In response, apps need to be faster, more seamless and more predictive of what ...

Discover 10 hidden Android apps to boost productivity, enhance privacy, and personalize your smartphone experience like never before.

What does it take to win in the streaming music space these days? Well, given that just about all of the most popular services have massive music catalogs of 30-50 million tracks, it’s no longer just ...

U.K. telecom giant Vodafone plans to use Adobe’s new app personalization tools in local markets after testing the company’s Target marketing software, per an announcement. Adobe Target’s visual ...

Editor's Note: The following is a guest post from Prabhjot Singh, co-founder and president of Pyze, an app marketing and intelligence platform. People download a lot of apps and visit a lot of sites ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

People want to personalize their device; after all everybody wants to be an individual and show off what they like and change their devices to function more to their liking. The Personalization area ...

Over the past year, overall app usage grew by 11%, according to new findings from Flurry. Even more impressive, time spent in apps grew by 69%, year-over-year. Yet, a closer look at the data shows ...

MELBOURNE, Australia--(BUSINESS WIRE)--MyWave.AI announced today that its MyWave.AI Intelligent Personalization Platform is now an SAP endorsed app, available for online purchase on SAP ® App Center.

Unless you’re new to the field of digital marketing for mobile apps, it’s likely that your career started with other marketing channels. You might have begun with email, using a marketing automation ...

Alex Kreger, UX Strategist & Founder of the financial UX design agency UXDA, designs leading banking and fintech products in 37 countries. In an era where personalization is the buzzword of digital ...