Even for the most tech-savvy of marketers, personalization is a confusing topic. No one seems to agree on what exactly ‘personalization’ means. To one marketer, personalization is using a customer's ...

Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet. When was the last time you received a marketing email ...

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It’s getting harder and harder to win the attention of business-to-business buyers. I’m sure you’ve noticed this too–especially today when it seems every other email or social post is generated by AI.

The age of artificial intelligence (AI) is here. You can make it a positive part of your business and customer interaction strategy, or just let your competitors lead and jeopardize your future. Based ...

Given the near universal agreement across a wide range of educators that personalization has tremendous potential for education, I’ve started thinking more about the threat posed by personalization. I ...

Personalization isn’t just marketing — it’s the key to making every shopper feel seen, and retailers can finally scale it. In A scalable framework for digital transformation in retail, I outlined ...

SAN DIEGO--(BUSINESS WIRE)--Certona®, a Kibo company and the pioneer in AI-driven personalization, today announced that the company has maintained its ranking as the #1 personalization provider to the ...

1. Enhanced Customer Experience: Panoptic personalization creates a personalized banking experience that caters to individual customer needs and preferences. This leads to levels of satisfaction and ...