Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. If you haven't, perhaps now is the best time to evaluate your ...

As the founder of a successful performance marketing company, I pay attention to how things are advertised, and I’ve noticed something really interesting in the way we as a culture talk about ...

Indeed's CMO explains how AI hiring tools benefit employers and job seekers, urging both to optimize recruitment strategies ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Within marketing, there are a whole variety of roads you can take, specialties you can pursue, and careers you can choose. Once you graduate with a degree in marketing, the business world is your ...

Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive and professor for 34 years. She is an adjunct professor at Connecticut State Colleges & Universities, Maryville University, and ...

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to understand ...

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As a small-business owner, you have to admit: Some of the most fun you'll have will revolve around creating a department, job titles and job descriptions within it. At the same time, you have to admit ...