If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Toys are a source of pure magic. Whether they’re used for make ...

Since time immemorial, toy trends have been informing what will be the hottest holiday gift every year. From Cabbage Patch Kids to Beanie Babies to the infamous Tickle Me Elmo craze, there's always ...

WildBrain CPLG has partnered with Moose Toys to handle representation of the toy company’s Magic Mixies Magic Cauldron brand and its planned line extensions. Through the deal, WildBrain CPLG will ...

Licensing agency WildBrain CPLG has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit, Magic Mixies. These partnerships build on the global success of Moose Toys’ core ...

NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

SEATTLE — We know it's not even Thanksgiving yet, but the holiday toy shopping season has already begun! Finding the latest and greatest is not for the faint of heart.

For this week’s “Don’t DillyDally,” we’ve surfaced a range of things we’re sure will sell out, including the first drop of Ikea’s 80th-anniversary collection, the newest interactive toy from Magic ...

Bulldog Licensing is readying for its second face-to-face trade show since restrictions were lifted, with an appearance at Licensing Expo in Las Vegas later this month. The licensing agency will have ...