A website's information architecture describes the way its content is organized. Just like a traditional outline for an essay, or the nested folders on your desktop, a good website layers files and ...

Since 1995, the costliest search engine optimization mistake I’ve encountered is poor information architecture. And when I tell a client that the core issue with findability is the website’s ...

PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search optimizers need to know about information architecture? Learn from ...

Artificial intelligence is reshaping nearly every industry for the better. In healthcare, it’s helping doctors detect diseases earlier. In finance, it powers faster fraud detection and smarter lending ...

Have you ever had a problem finding information on a website or app? If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is ...

Simplicity reigns in the world of software design. Iconic tech companies like Facebook and Apple understand this, and work hard to simplify their products. This results in a great user experience. But ...

Information architecture (often abbreviated "I.A.") is the practice of structuring information (knowledge or data) for a purpose. These are often structured according to their context in user ...

Information architecture—or IA—refers to the set of techniques and tools used to navigate through a website. It encompasses the menus, links, page titles, and other elements that allow users to move ...