Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

When personalization fatigue sets in, reducing friction—not targeting harder—becomes the fastest path to trust, conversion ...

Discover the keys to hyper-personalization in marketing. Learn how to use data and AI to turn generic customer interactions into deeply resonant experiences. Hyper-personalization is the Holy Grail of ...

The hyper-personalization trend is somewhat new but an obvious outgrowth from the digital age. This describes the way companies use data tracking by targeting ads, products, sales, and services for ...

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...