The modern customer experience is always on and takes place across numerous platforms and interactions. The constant and multi-faceted nature of customer experience today means that companies must be ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, VP and analyst at Gartner, ...

Consumer expectations continue to drive digital transformation in banking—catalyzing them to become more customer-centric and tech-savvy at every turn. Increasingly, compliant digital communications ...

Customers lead now. Shift from dictating customer paths to enabling them to design their own journeys through open-ended customer journey orchestration. AI enhances journeys. Leverage AI tools for ...

Understanding the customer journey is crucial for businesses as it significantly influences the way consumers purchase. By identifying the various touchpoints and experiences that a customer has with ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

There is a constant stream of new digital technologies designed to help consumers connect with restaurants and retailers, such as mobile apps, online ordering, and a growing number of third-party ...

Why Going Digital Isn’t Enough to Meet the New Customer Experience (CX) Imperative By Brian Solis The year 2020 unleashed customer superpowers of discovery and choice. From cultivating virtual ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

Qualified Digital (QD), a leading full-service digital business and experience agency, announced the launch of its AI-assisted migration accelerator, designed to dramatically speed up the transition ...