Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage the publisher’s trusted brand by using their familiar sender address and logo ...

More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is their top ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today's digital age, email remains a critical channel for brands ...

Companies like Meta have been on a blue check mark kick lately, despite how the verified icons have become a mark of shame rather than a status symbol on Twitter, the site which originally popularized ...

Merchants are missing an opportunity when sending tracking emails. Only 18% of brands send customers to a branded page with delivery updates, while 67% send a link to the carrier’s tracking page, ...

Consumers love their email, judging by Email And The Customer Experience, a recent study by Sinch Mailgun. Among the individuals polled, 75.4% say email is their preferred channel for promotional ...