Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Microsoft's latest Mac vs. PC ad stars a man named Mac Book, marking yet another installment in the ongoing back and forth between the two firms.

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

An Apple commercial features a teen using her iPad through the day, but her question at end of the commercial has people upset on social media. The video, set to the song "Go" by Louis The Child, ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

You might not love that the App Store will introduce additional ad placements in search results, but Apple insists it's a ...

Apple has pulled multiple advertisements from TV and social media over the last year. The latest ad was quietly pulled less than two full days after appearing on Apple's website and YouTube channel.

According to Bloomberg, Apple plans on rolling out ads for Apple Maps starting early next year. Apple would show ads in search, letting restaurants and businesses pay to show up first in results.

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...