The United States video game industry had an estimated revenue of $107 billion in 2023, Statista reported and the market is expected to continue growing. The industry is ahead of the game when it ...

Why we picked it: Ponnadurai’s experiences at tech giants like Google, Uber, and META offer relevant lessons in adaptability, purpose-driven marketing and digital transformation. His emphasis on ...

For startups, marketing isn't just about promoting a product. It's the engine behind your growth. While a strong launch or viral campaign might provide an initial boost in sales, sustaining that ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters. Over the past two years, companies (including ours) have been experimenting with ...

Learning from past experiences is essential for successful marketing projects – or, indeed, any project. Doing so will help a marketing team establish best practices and to continuously improve future ...

Leverage social media effectively to push your brand or product into the public eye. Create mutually beneficial partnerships to amplify excitement around your product and reach broader audiences.

Are you a print subscriber? Activate your account. 12 hours 7 min ago By Erika Wheless - 13 hours 48 min ago By Ewan Larkin - 13 hours 55 min ago By Asa Hiken - 14 hours 14 min ago By Ad Age Staff - ...

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend. I can’t help watching the 2026 FIFA World Cup through a marketer’s ...

2024 was undoubtedly Kendrick Lamar’s year—both musically and culturally. The rapper didn’t just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized ...

I remember seeing pictures of the Barbie movie set back in 2022. There was excitement around the movie, but I would never have guessed it would become a global phenomenon. Stories from major ...

With lessons on personalization, sustainability, trust-building, digital transformation and innovative storytelling, HVAC marketers are setting a new standard for the future of customer engagement.