Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

It's hard to believe it has been only four years since the Institute for Advertising Ethics (IAE) launched. It's even harder for me to believe that many of you may not have heard about it, much less ...

Today Havas Media Group announced it will offer an advertising ethics certification course to over 9,000 of its employees and clients. It’s the first network to partner with the Institute of ...

Responsible marketing isn’t new. As marketers, we have always been responsible for our marketing activities. Yet changes in the past few years have brought the concept of responsible marketing to the ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

In a decision published on December 12th 2022, the Advertising Ethics Jury agreed with Two Sides. Two Sides had filed a complaint following an advertisement broadcast by DocuSign claiming that the use ...

Like every other industry, marketing has been on a decades-long journey of change driven by constant advancements in data management, analytics and technology, along with external influences such as ...

AI agents can optimize almost anything. The harder question: Should they? Use this interactive ethics audit to test your team’s boundaries. The issue of ethics in digital marketing is being ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

Consumers today are more discerning and mindful than they once were. As such, they are more knowledgeable about and pay closer attention to the brands they engage with. Ethical marketing has the ...